Dr. Justin Shows You The Trifecta for Successful Growth of Any Business: Management: People, Time and Money Marketing: Magnetically Attract and Retain More Patients Leadership: Empower Your Team...

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing...

Are you looking FORWARD to the next recession? Yeah, you read that right! In Rock the Recession, Jonathan Slain and Paul Belair get you ready to pounce! Using the Recession...

Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and...

Unlock the key to building successful businesses in challenging international markets. Why do so many investors fail in frontier and emerging markets? How can entrepreneurs...

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms...

If, despite your best efforts, your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it...

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in...

Faced with increasing domestic competition from non-U.S. firms and a growing global marketplace, U.S.-based engineering firms have turned their focus to globalizing their services. Understanding...

As the global economy becomes more and more complex and interdependent and the importance of internationalization becomes self-evident for businesses, the number of contacts with...

One by one, the world has become a 'global village' with multicultural societies, where it is unavoidable for us to get in greater contact with...

This book investigates the business and bottom-line effects of intercultural and interdisciplinary collaboration in international services organisations. Caused by the organisation-specific separation of companies into...

Using cutting-edge theory regarding trade networks and diaspora, this study challenges the historiographical argument that the Sephardim, and indeed, a variety of religio-ethnic groups, achieved...

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in...

Divided in two sections, India - Cross-Cultural Business Behavior is based on the authors' 40 years of close involvement with India, including two expatriate assignments...