Divided in two sections, India – Cross-Cultural Business Behavior is based on the authors’ 40 years of close involvement with India, including two expatriate assignments and decades of research and …
India – Cross-Cultural Business Behavior: For Business People, Expatriates and Scholars Read More »
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton …
Cross-Cultural Marketing: Theory, practice and relevance Read More »
Faced with increasing domestic competition from non-U.S. firms and a growing global marketplace, U.S.-based engineering firms have turned their focus to globalizing their services. Understanding the multifaceted cultural aspects of …
Unlock the key to building successful businesses in challenging international markets. Why do so many investors fail in frontier and emerging markets? How can entrepreneurs increase their odds of success …
