Cross-Cultural and Intercultural Communication
Derived from the best-selling Handbook of International and Intercultural Communication, Second Edition, this economically priced paperback version contains only the chapters dealing with cross-cultural and intercultural communication. Cross-Cultural and Intercultural Communication provides an extensive overview of cross-cultural variations in communication and expands upon the Handbook by viewing intercultural communication in terms of intergroup communication.
Intercultural communication is a relatively new area of research in the communication discipline but has made tremendous progress in recent years. The book maintains that understanding cross-cultural communication is a prerequisite to understanding intercultural communication. Part One of the book discusses cross-cultural communication―the comparison of communication across cultures―and Part Two examines intercultural communication―the communication between people from different cultures. Each part begins with an introduction, includes a chapter on theory, and ends with a chapter on issues.
Other Books From - Communication & Branding
Other Books By - William B. Gudykunst
No Books Available!