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Cross-Cultural and Intercultural Communication
 Author: William B. Gudykunst  Category: Communication & Branding  Published: 18 Apr, 2003 Get it on Amazon
Description:

Derived from the best-selling Handbook of International and Intercultural Communication, Second Edition, this economically priced paperback version contains only the chapters dealing with cross-cultural and intercultural communication. Cross-Cultural and Intercultural Communication provides an extensive overview of cross-cultural variations in communication and expands upon the Handbook by viewing intercultural communication in terms of intergroup communication.

Intercultural communication is a relatively new area of research in the communication discipline but has made tremendous progress in recent years. The book maintains that understanding cross-cultural communication is a prerequisite to understanding intercultural communication. Part One of the book discusses cross-cultural communication―the comparison of communication across cultures―and Part Two examines intercultural communication―the communication between people from different cultures. Each part begins with an introduction, includes a chapter on theory, and ends with a chapter on issues.

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