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Cross-cultural Communication: The Essential Guide to International Business

 Author: John Mattock, Canning International  Category: Communication  Published: 25 Feb, 2003  Get it on Amazon

Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies.

Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication invites you to assess your own attitudes and performance as a business partner and as a communicator in the international arena.

This book is packed with examples, opinions and case studies from businesspeople around the world, including in-depth focus on: national cultures; company cultures; personality types; tactics and negotiation skills; timing and communications.

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