No Image Available

Cross-Cultural Marketing

 Author: Robert Rugimbana, Sonny Nwankwo  Category: Diversity & Inclusion  Published: 24 Oct, 2002  Get it on Amazon
 Description:

Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.


Other Books From - Diversity & Inclusion


No Image Available Counseling the Culturally Diverse: Theory and Practice Diversity & Inclusion, Psychology & Counselling Derald Wing Sue et. al
No Image Available The Palgrave Handbook of Cross-Cultural Business Negotiation Diversity & Inclusion Mohammad Ayub Khan, Noam Ebner
No Image Available Developing Cross-Cultural Competence: A Guide for Working With Children and Their Families Diversity & Inclusion, Education, School & Teaching Eleanor W. Lynch, Marci J. Hanson
No Image Available Cultural Agility: A Practical Guide for Putting Cultural Intelligence into Action Cultural Intelligence, Diversity & Inclusion Dr Tom Verghese
No Image Available The Four Skills of Cultural Diversity Competence Diversity & Inclusion Mikel Hogan
No Image Available Handbook of Multicultural Mental Health: Assessment and Treatment of Diverse Populations Diversity & Inclusion, Race Freddy A. Paniagua, Ann-Marie Yamada


Other Books By - Robert Rugimbana, Sonny Nwankwo


No Books Available!


 Back
X