No Image Available

Entering the global engineering market: A correlational study of cultural intelligence and market orientation

 Author: Dr. Stephen R. Galati  Category: Cultural Intelligence, Marketing & Sales  Published: 01 Jan, 2016  Get it on Amazon
 Description:

Faced with increasing domestic competition from non-U.S. firms and a growing global marketplace, U.S.-based engineering firms have turned their focus to globalizing their services. Understanding the multifaceted cultural aspects of marketing and penetrating the global engineering market requires heightened cross-cultural leadership competencies in tandem with a strategic market orienting activities. The purpose of this quantitative correlational study was to determine any relationship that may exist between the variables of cultural intelligence and market orientation of decision makers at U.S.-based engineering firms to the dependent variable of entering the global marketplace. Participants were composed of senior-level global engineering and marketing decision makers from U.S.-based engineering firms listed on ENR’s Top Global and International Design Firms listings. The study included an online survey consisting of the Cultural Intelligence Scale and the individual market orientation scale, the I-MARKOR instrument. Statistical correlational analysis of the collected data indicated some positive relationships between factors of cultural intelligence and global market orientation. The analysis indicated a significant relationship exists between the aggregates of cultural intelligence and global market orientation. The study conclusions should assist globally-focused engineering firms to better penetrate the worldwide marketplace and to recognize the benefits of cultural intelligence and global market orientation leadership skillsets. Since there was a significant relationship between cultural intelligence and individual market orientation, global-looking domestic engineering firms are encouraged to invest deeper in enhancing the factors that comprise cultural intelligent leadership decisions in the organization. The recommendations presented in the research study outline suggestions for future research and practice.


Other Books From - Cultural Intelligence


No Image Available Encounters with Emotions: Negotiating Cultural Differences since Early Modernity Cultural Intelligence Benno Gammerl, Philipp Nielsen et.al
No Image Available Culture, Discourse, and the Workplace Cross Cultural, Cultural Intelligence, Latest Books Jo Angouri
No Image Available Cultural intelligence Complete Self-Assessment Guide Cultural Intelligence Gerardus Blokdyk
No Image Available Cultural Agility: A Practical Guide for Putting Cultural Intelligence into Action Cultural Intelligence, Diversity & Inclusion Dr Tom Verghese
No Image Available The Acceleration of Cultural Change: From Ancestors to Algorithms Cultural Intelligence, Psychology, Technical R. Alexander Bentley et al.


Other Books By - Dr. Stephen R. Galati


No Books Available!


 Back
X