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Intercultural Communication & Ideology

 Author: Adrian Holliday  Category: Inter-Cultural, Intercultural Communication  Published: December 29, 2010  Get it on Amazon
 Description:

This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative ′grammar′ of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.

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