No Image Available

Intercultural Service Encounters: Cross-cultural Interactions and Service Quality

 Author: Piyush Sharma  Category: Communication  Published: 21 Dec, 2018  Get it on Amazon
 Description:

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.


Other Books From - Communication


No Image Available Intercultural Communicative Competence in Educational Exchange: A Multinational Perspective Communication, Education, School & Teaching, Latest Books Alvino E. Fantini
No Image Available Exploring Intercultural Communication Communication, Latest Books Zhu Hua et.al
No Image Available Intercultural Communication in Japan: Theorizing Homogenizing Discourse Communication, Country Specific, Latest Books Satoshi Toyosaki, Shinsuke Eguchi
No Image Available Intercultural Communication for Global Engagement Communication, Latest Books Regina M Williams Davis, Andrea Patterson
No Image Available The Critical Turn in Language and Intercultural Communication Pedagogy: Theory, Research and Practice Communication, Latest Books, Research Maria Dasli, Adriana Raquel Díaz
No Image Available Intercultural Communication in Asia: Education, Language and Values Communication, Latest Books Andy Curtis, Roland Sussex


Other Books By - Piyush Sharma


No Books Available!


 Back
X