Intercultural Service Encounters: Cross-cultural Interactions and Service Quality

Description
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

The Culture Key: Successful Investing and Entrepreneurship in Frontier and Emerging Markets

Description
Unlock the key to building successful businesses in challenging international markets.Why do so many investors fail in frontier and emerging markets? How can entrepreneurs increase their odds of success in developing economies? In The Culture Key, Curt Laird explores the idea that entrepreneurs and investors in these markets struggle not because they lack business acumen, but because they do not develop intercultural intelligence.The book introduces the Belief Tool - a lens to identify, interpret, and respond to the cultures in new markets.

Entering the global engineering market: A correlational study of cultural intelligence and market orientation

Description
Faced with increasing domestic competition from non-U.S. firms and a growing global marketplace, U.S.-based engineering firms have turned their focus to globalizing their services. Understanding the multifaceted cultural aspects of marketing and penetrating the global engineering market requires heightened cross-cultural leadership competencies in tandem with a strategic market orienting activities. The purpose of this quantitative correlational study was to determine any relationship that may exist between the variables of cultural intelligence and market orientation of decision makers at U.S.-based engineering firms to the dependent variable of entering the global marketplace.

Cross-Cultural Marketing

Description
Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

e-Negotiations: Networking and Cross-Cultural Business Transactions

Description
Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though, globalization, the telecommunications boom and the ever increasing need for today's professionals to conduct cross-cultural business transactions has led to a new way of negotiating, bargaining, and resolving disputes.This book, with its practical exercises, will be of immense help to students and professionals needing to 'practice' with the new negotiating media.

Cross-Cultural Marketing: Theory, practice and relevance

Description
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies.Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society.

Intercultural Business Negotiations: Deal-Making or Relationship Building

Description
Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations.This book highlights two basic components of negotiations: the Deal and the Relationship. The book systematically examines both dispositional and situational aspects of negotiations in interaction with cultural factors.