Cross-Cultural Design for IT Products and Services

With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use.The book presents an overview of the dimensions of culture that have implications for human information processing and affective response.