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Intercultural Business Negotiations: Deal-Making or Relationship Building
Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and...
Category: Management, Marketing & Sales
The Culture Key: Successful Investing and Entrepreneurship in Frontier and...
Unlock the key to building successful businesses in challenging international markets. Why do so many investors fail in frontier and emerging markets? How can entrepreneurs...
Category: Management, Marketing & Sales
Entering the global engineering market: A correlational study of cultural...
Faced with increasing domestic competition from non-U.S. firms and a growing global marketplace, U.S.-based engineering firms have turned their focus to globalizing their services. Understanding...
Category: Cultural Intelligence, Marketing & Sales
Cross-Cultural Marketing: Theory, practice and relevance
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in...
Category: Latest Books, Marketing & Sales
India – Cross-Cultural Business Behavior: For Business People, Expatriates and...
Divided in two sections, India - Cross-Cultural Business Behavior is based on the authors' 40 years of close involvement with India, including two expatriate assignments...
Category: Management, Marketing & Sales
