Small Business Management in Cross-Cultural Environments
Small Business Management in Cross-Cultural Environments is one of very few books to take the cross-cultural context as an opportunity to analyse and discuss the key concepts of small firm management in different parts of the world. This textbook covers important topics, such as:
- the global economic development process
- the role of government
- SME growth and collaborations in a global context.
By explaining how culture shapes and conditions the reality of small businesses and how organizational theories and models fail as management tools, this book fills a significant gap. Supplemented by a compendium of compelling case studies, drawn from across the world, and based upon 25 years of international research by the author, Small Business Management in Cross-Cultural Environments is a useful guide for students and practitioners of SME and International Management