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Mediated Business Interactions: Intercultural Communication Between Speakers of Spanish

 Author: Rosina Márquez Reiter  Category: Communication, Country Specific, Intercultural Communication  Published: July 7, 2011  Get it on Amazon
 Description:

This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment.

Does the language seen as a cultural tool reflect a different orientation towards such activities? * What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?

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